/* ============================================================
   VELRYN™ BY ALTHEYA · v7 MOLECULE53 REGISTER
   Lowercase chunky sans + hot pink + white + peptide-dumbbell glyph
   ============================================================ */

@import url('https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600;700;800&family=IBM+Plex+Mono:wght@400;500;600&display=swap');

:root {
  --field:        #FFFFFF;
  --field-soft:   #F7F6F3;
  --field-deep:   #ECEAE4;
  --field-cool:   #F4F5F7;

  --ink:          #0E0D0B;
  --ink-2:        #2F2D29;
  --ink-3:        #6C6962;
  --rule:         #0E0D0B;
  --rule-soft:    rgba(14, 13, 11, 0.10);

  --hot:          #FF2D7A;
  --hot-deep:     #D6175C;
  --hot-tint:     #FFE0EC;

  --font-sans:    'Inter', system-ui, -apple-system, sans-serif;
  --font-mono:    'IBM Plex Mono', 'Courier New', monospace;

  --max-w:        1320px;
  --gutter:       72px;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html {
  scroll-behavior: smooth;
  overflow-x: hidden;
}

body {
  font-family: var(--font-sans);
  font-weight: 400;
  font-size: 16px;
  line-height: 1.55;
  color: var(--ink);
  background: var(--field);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  font-feature-settings: 'cv11', 'ss01', 'cv02';
}

img { max-width: 100%; height: auto; display: block; }
a { color: inherit; text-decoration: none; }

::selection { background: var(--hot); color: var(--field); }

/* ============================================================
   TRADEMARK · consistent proportional placement across all sizes
   ============================================================ */
.tm {
  font-family: var(--font-sans);
  font-weight: 600;
  font-size: 0.18em;
  vertical-align: 1.6em;
  margin-left: 0.04em;
  color: currentColor;
  opacity: 0.55;
  letter-spacing: 0;
}

/* ============================================================
   NAV
   ============================================================ */
.nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--rule-soft);
}

.nav-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 18px var(--gutter);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
}

.nav-mark {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 24px;
  letter-spacing: -0.024em;
  color: var(--ink);
  display: inline-flex;
  align-items: baseline;
  text-transform: lowercase;
  line-height: 1;
}

.nav-mark .by {
  font-family: var(--font-mono);
  font-size: 10px;
  font-weight: 500;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--ink-3);
  margin-left: 12px;
}

.nav-links {
  display: flex;
  gap: 28px;
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  font-weight: 500;
  color: var(--ink-2);
}

.nav-links a:hover { color: var(--hot); }

.nav-cta {
  font-family: var(--font-sans);
  font-size: 13px;
  font-weight: 600;
  letter-spacing: -0.005em;
  color: var(--field);
  background: var(--ink);
  padding: 10px 22px;
  border-radius: 999px;
  transition: background 0.18s ease;
}

.nav-cta:hover { background: var(--hot); }

/* ============================================================
   PAGE STRUCTURE
   ============================================================ */
section.s {
  padding: 96px var(--gutter) 80px;
  position: relative;
}

section.s.compact { padding: 64px var(--gutter); }
section.s .inner {
  max-width: var(--max-w);
  margin: 0 auto;
}

section.s.dark { background: var(--ink); color: var(--field); }
section.s.hot  { background: var(--hot); color: var(--field); }
section.s.gray { background: var(--field-cool); }
section.s.soft { background: var(--field-soft); }

/* Section eyebrow */
.eyebrow-row {
  display: flex;
  align-items: center;
  gap: 16px;
  margin-bottom: 32px;
}

.eyebrow-mark {
  font-family: var(--font-mono);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--hot);
}

.eyebrow-rule { flex: 1; height: 1px; background: var(--rule-soft); }

section.s.dark .eyebrow-rule { background: rgba(255, 255, 255, 0.18); }
section.s.hot .eyebrow-mark { color: var(--field); }
section.s.hot .eyebrow-rule { background: rgba(255, 255, 255, 0.42); }

/* ============================================================
   BRACKET CODE NOTATION (molecule53 [/serum/] pattern)
   ============================================================ */
.code {
  display: inline-block;
  font-family: var(--font-mono);
  font-size: 13px;
  letter-spacing: 0.04em;
  color: var(--ink);
  font-weight: 500;
  padding: 2px 0;
}

.code.hot { color: var(--hot); }

/* ============================================================
   PILL TAGS
   ============================================================ */
.pill {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 7px 14px;
  border-radius: 999px;
  border: 1px solid var(--ink);
  font-family: var(--font-mono);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink);
  background: transparent;
  white-space: nowrap;
}

.pill.solid { background: var(--ink); color: var(--field); }
.pill.hot { background: var(--hot); color: var(--field); border-color: var(--hot); }
.pill.hot-outline { border-color: var(--hot); color: var(--hot-deep); }
.pill.field { background: var(--field); color: var(--ink); border-color: var(--field); }

.pill-row {
  display: flex;
  gap: 8px;
  flex-wrap: wrap;
}

/* ============================================================
   HOT PINK DOT BULLETS (signature) — fixed: pseudo absolute, text flows normally
   ============================================================ */
.dots {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 16px;
}

.dots li {
  position: relative;
  padding-left: 28px;
  font-family: var(--font-sans);
  font-size: 16px;
  line-height: 1.55;
  color: var(--ink-2);
  font-weight: 400;
}

.dots li::before {
  content: '';
  position: absolute;
  top: 8px;
  left: 0;
  width: 12px;
  height: 12px;
  background: var(--hot);
  border-radius: 50%;
}

.dots li strong { color: var(--ink); font-weight: 600; display: inline; }
.dots li .hot { color: var(--hot); font-weight: 600; }

section.s.dark .dots li { color: rgba(255, 255, 255, 0.85); }
section.s.dark .dots li strong { color: var(--field); }

/* ============================================================
   TYPOGRAPHY · all-sans, lowercase-friendly molecule53 register
   ============================================================ */

/* Display: bold lowercase chunky sans */
.h-display {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: clamp(120px, 15vw, 220px);
  line-height: 0.92;
  letter-spacing: -0.045em;
  color: var(--ink);
  text-transform: lowercase;
}

.h-1 {
  font-family: var(--font-sans);
  font-weight: 600;
  font-size: clamp(44px, 5vw, 68px);
  line-height: 1.06;
  letter-spacing: -0.028em;
  color: var(--ink);
}

.h-1 .hot { color: var(--hot); }

.h-2 {
  font-family: var(--font-sans);
  font-weight: 600;
  font-size: clamp(32px, 3.6vw, 48px);
  line-height: 1.1;
  letter-spacing: -0.024em;
  color: var(--ink);
}

.h-2 .hot { color: var(--hot); }

.h-3 {
  font-family: var(--font-sans);
  font-weight: 600;
  font-size: 22px;
  line-height: 1.25;
  letter-spacing: -0.012em;
  color: var(--ink);
}

.h-3 .hot { color: var(--hot); }

/* Body */
.lede {
  font-family: var(--font-sans);
  font-weight: 400;
  font-size: 20px;
  line-height: 1.5;
  letter-spacing: -0.005em;
  color: var(--ink-2);
  max-width: 56ch;
}

.lede .hot { color: var(--hot); font-weight: 500; }

.body-text {
  font-family: var(--font-sans);
  font-weight: 400;
  font-size: 16px;
  line-height: 1.6;
  color: var(--ink-2);
  max-width: 60ch;
}

.body-text strong { font-weight: 600; color: var(--ink); }
.body-text .hot { color: var(--hot); font-weight: 500; }

.body-sm {
  font-family: var(--font-sans);
  font-weight: 400;
  font-size: 14px;
  line-height: 1.55;
  color: var(--ink-2);
}

.mono-cap {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-3);
  font-weight: 500;
}

section.s.dark .lede,
section.s.dark .body-text { color: rgba(255, 255, 255, 0.85); }
section.s.dark .body-text strong { color: var(--field); }
section.s.dark .mono-cap { color: rgba(255, 255, 255, 0.6); }

section.s.hot .lede,
section.s.hot .body-text { color: rgba(255, 255, 255, 0.92); }
section.s.hot .body-text strong { color: var(--field); }

/* ============================================================
   HERO · molecule53 product-centric
   ============================================================ */
.hero-bg {
  position: absolute;
  inset: 0;
  z-index: 0;
}
.hero-bg img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: contrast(1.08) saturate(1.1) hue-rotate(-12deg);
  opacity: 0.85;
}
.hero-bg::after {
  content: '';
  position: absolute;
  inset: 0;
  background:
    radial-gradient(ellipse at top right, rgba(255, 45, 122, 0.25), transparent 60%),
    linear-gradient(180deg, rgba(14, 13, 11, 0.4) 0%, rgba(14, 13, 11, 0.2) 40%, rgba(14, 13, 11, 0.85) 100%);
}

.hero-left {
  position: relative;
  z-index: 1;
  padding: 130px var(--gutter) 64px;
  display: flex;
  flex-direction: column;
  justify-content: end;
  gap: 24px;
  max-width: 1320px;
  margin: 0 auto;
  width: 100%;
}

.hero-left .hero-blurb,
.hero-left .hero-mark,
.hero-left .hero-product-name,
.hero-left .hero-spec .v {
  color: var(--field);
}
.hero-left .hero-spec .v.hot,
.hero-left .hero-product-name .ink { color: var(--field); }
.hero-left .hero-spec .l { color: rgba(255, 255, 255, 0.55); }
.hero-left .hero-spec-row { border-top-color: rgba(255, 255, 255, 0.22); }
.hero-left .hero-code { color: var(--field); opacity: 0.7; }
.hero-left .hero-product-name { color: var(--hot); }

.hero-pretag {
  display: flex;
  gap: 8px;
  flex-wrap: wrap;
  align-items: center;
}

.hero-pretag .pill {
  border-color: rgba(255, 255, 255, 0.5);
  color: var(--field);
}
.hero-pretag .pill.solid {
  background: var(--field);
  color: var(--ink);
  border-color: var(--field);
}
.hero-pretag .pill.hot {
  background: var(--hot);
  color: var(--field);
  border-color: var(--hot);
}

.hero-mark {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: clamp(120px, 16vw, 240px);
  line-height: 0.86;
  letter-spacing: -0.05em;
  color: var(--field);
  text-transform: lowercase;
  position: relative;
  display: inline-block;
}

.hero-product-name {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: clamp(34px, 4vw, 52px);
  line-height: 1;
  letter-spacing: -0.024em;
  color: var(--hot);
  text-transform: lowercase;
}

.hero-product-name .ink { color: var(--ink); }

.hero-code {
  display: inline-block;
  font-family: var(--font-mono);
  font-size: 16px;
  letter-spacing: 0.02em;
  color: var(--ink);
  font-weight: 500;
  padding: 6px 0;
}

.hero-blurb {
  font-family: var(--font-sans);
  font-weight: 400;
  font-size: 17px;
  line-height: 1.55;
  color: var(--ink-2);
  max-width: 44ch;
}

.hero-blurb .hot { color: var(--hot); font-weight: 600; }

.hero-cta-row {
  display: flex;
  gap: 14px;
  margin-top: 12px;
  flex-wrap: wrap;
  align-items: center;
}

.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 14px 26px;
  border-radius: 999px;
  font-family: var(--font-sans);
  font-size: 14px;
  font-weight: 600;
  letter-spacing: -0.005em;
  transition: all 0.18s ease;
}

.btn.primary { background: var(--ink); color: var(--field); }
.btn.primary:hover { background: var(--hot); }

.btn.secondary { background: transparent; color: var(--ink); border: 1.5px solid var(--ink); }
.btn.secondary:hover { background: var(--ink); color: var(--field); }

.btn.hot { background: var(--hot); color: var(--field); }
.btn.hot:hover { background: var(--hot-deep); }

.btn .arrow { font-size: 14px; }

.hero-spec-row {
  display: flex;
  gap: 32px;
  margin-top: 16px;
  padding-top: 24px;
  border-top: 1px solid var(--rule-soft);
  flex-wrap: wrap;
}

.hero-spec .l {
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--ink-3);
  margin-bottom: 4px;
  font-weight: 600;
}

.hero-spec .v {
  font-family: var(--font-sans);
  font-size: 14px;
  font-weight: 600;
  color: var(--ink);
  letter-spacing: -0.005em;
}

.hero-spec .v.hot { color: var(--hot); }

.hero-tag {
  position: absolute;
  top: 96px;
  right: var(--gutter);
  z-index: 2;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--field);
  font-weight: 500;
}

.hero-tag::before {
  content: '';
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--hot);
  box-shadow: 0 0 0 4px rgba(255, 45, 122, 0.25);
}

.hero-right .img-tag::before {
  content: '';
  width: 8px;
  height: 8px;
  background: var(--hot);
  border-radius: 50%;
}

.hero-scroll {
  position: absolute;
  bottom: 32px;
  left: var(--gutter);
  display: flex;
  align-items: center;
  gap: 12px;
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--ink-3);
  font-weight: 500;
}

.hero-scroll::after {
  content: '↓';
  font-size: 14px;
  color: var(--hot);
  animation: bobup 2s ease-in-out infinite;
}

@keyframes bobup {
  0%, 100% { transform: translateY(0); }
  50% { transform: translateY(4px); }
}

/* ============================================================
   SPLIT layouts
   ============================================================ */
.split {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: 64px;
  align-items: start;
}

.split.even { grid-template-columns: 1fr 1fr; }
.split.reverse { grid-template-columns: 1fr 1.4fr; }

.headline-block { max-width: 22ch; margin-bottom: 48px; }

.callout {
  background: var(--ink);
  color: var(--field);
  padding: 32px;
}

.callout .label {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--hot);
  margin-bottom: 16px;
  font-weight: 600;
}

.callout .text {
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: 19px;
  line-height: 1.45;
  color: var(--field);
  letter-spacing: -0.005em;
}

.callout.hot { background: var(--hot); }
.callout.hot .label { color: var(--field); opacity: 0.9; }

.callout.outline {
  background: transparent;
  color: var(--ink);
  border: 1.5px solid var(--ink);
}
.callout.outline .text { color: var(--ink); }

/* ============================================================
   STEPS (3-up cards)
   ============================================================ */
.steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-top: 32px;
}

.step {
  background: var(--field);
  border: 1px solid var(--ink);
  padding: 32px;
  display: flex;
  flex-direction: column;
  gap: 14px;
}

.step .num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 32px;
  height: 32px;
  background: var(--hot);
  color: var(--field);
  border-radius: 50%;
  font-family: var(--font-mono);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.05em;
}

.step .h {
  font-family: var(--font-sans);
  font-weight: 600;
  font-size: 20px;
  line-height: 1.2;
  color: var(--ink);
  letter-spacing: -0.012em;
}

.step .d {
  font-family: var(--font-sans);
  font-weight: 400;
  font-size: 14px;
  line-height: 1.55;
  color: var(--ink-2);
}

/* ============================================================
   TWO VOICES
   ============================================================ */
.two-voice-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  margin-top: 48px;
}

.voice {
  padding: 40px;
  background: var(--field);
  border: 1px solid var(--ink);
  display: flex;
  flex-direction: column;
  gap: 20px;
}

.voice.alt {
  background: var(--hot);
  color: var(--field);
  border-color: var(--hot);
  margin-left: -1px;
}

.voice .label {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--hot);
  font-weight: 600;
}

.voice.alt .label { color: var(--field); opacity: 0.9; }

.voice .quote {
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: 22px;
  line-height: 1.35;
  color: var(--ink);
  letter-spacing: -0.012em;
}

.voice.alt .quote { color: var(--field); }
.voice .quote .hot { color: var(--hot); font-weight: 600; }
.voice.alt .quote .hot { color: var(--field); font-weight: 700; }

.voice .extra {
  font-family: var(--font-sans);
  font-size: 14px;
  line-height: 1.55;
  color: var(--ink-3);
  padding-top: 18px;
  border-top: 1px solid var(--rule-soft);
}

.voice.alt .extra {
  color: rgba(255, 255, 255, 0.85);
  border-top-color: rgba(255, 255, 255, 0.4);
}

/* ============================================================
   MECHANISM · image-led, no rectangle-in-circle nonsense
   ============================================================ */
.mech {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: 48px;
  margin-top: 48px;
  align-items: stretch;
}

.mech-figure {
  position: relative;
  background: var(--ink);
  overflow: hidden;
  min-height: 540px;
}

.mech-figure img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: contrast(1.1) saturate(1.15);
  position: absolute;
  inset: 0;
}

.mech-figure .mech-overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(135deg, rgba(255, 45, 122, 0.18), transparent 50%, rgba(14, 13, 11, 0.35));
  mix-blend-mode: multiply;
}

.mech-figure .mech-label {
  position: absolute;
  bottom: 24px;
  left: 24px;
  z-index: 2;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--field);
  background: rgba(14, 13, 11, 0.7);
  padding: 8px 14px;
  border-radius: 999px;
  font-weight: 600;
  backdrop-filter: blur(4px);
}

.mech-figure .mech-label::before {
  content: '';
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--hot);
}

.mech-points { display: flex; flex-direction: column; }

.mech-points .pt {
  border-top: 1px solid var(--ink);
  padding: 20px 0;
}
.mech-points .pt:last-child { border-bottom: 1px solid var(--ink); }

.mech-points .pt .h {
  font-family: var(--font-sans);
  font-weight: 600;
  font-size: 18px;
  line-height: 1.25;
  color: var(--ink);
  margin-bottom: 6px;
  letter-spacing: -0.01em;
}

.mech-points .pt .h .hot { color: var(--hot); }

.mech-points .pt .d {
  font-family: var(--font-sans);
  font-size: 14px;
  line-height: 1.55;
  color: var(--ink-2);
}

/* ============================================================
   STAT
   ============================================================ */
.stat-block { margin: 32px 0 24px; }

.stat-num {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: clamp(180px, 22vw, 320px);
  line-height: 0.88;
  letter-spacing: -0.05em;
  color: var(--ink);
  font-feature-settings: 'tnum';
}

.stat-num .hot { color: var(--hot); }
.stat-num .equals { color: var(--ink-3); font-weight: 500; }

.stat-meta {
  display: flex;
  align-items: end;
  gap: 32px;
  flex-wrap: wrap;
  margin-top: -8px;
}

.stat-unit {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 56px;
  color: var(--hot);
  letter-spacing: -0.024em;
  text-transform: lowercase;
}

/* ============================================================
   PEOPLE
   ============================================================ */
.people {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
  margin-top: 48px;
}

.person { display: flex; flex-direction: column; gap: 18px; }

.person-photo {
  aspect-ratio: 4 / 5;
  background: var(--ink);
  overflow: hidden;
  position: relative;
}

.person-photo img {
  width: 100%; height: 100%;
  object-fit: cover;
  filter: grayscale(1) contrast(1.05);
  transition: filter 0.4s ease;
}

.person-photo:hover img { filter: grayscale(0) contrast(1.05); }

.person-photo.placeholder {
  background: var(--ink);
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
  padding: 24px;
  position: relative;
}

.person-photo.placeholder .initials {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 88px;
  line-height: 1;
  letter-spacing: -0.04em;
  color: var(--hot);
  text-transform: lowercase;
}

.person-photo.placeholder .pending {
  position: absolute;
  bottom: 14px;
  left: 14px;
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.55);
  font-weight: 500;
}

.person-photo .role-tag {
  position: absolute;
  bottom: 14px;
  left: 14px;
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--field);
  background: rgba(14, 13, 11, 0.78);
  padding: 6px 12px;
  border-radius: 999px;
  font-weight: 500;
  backdrop-filter: blur(4px);
}

.person h3 {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 26px;
  line-height: 1.05;
  letter-spacing: -0.024em;
  color: var(--ink);
}

.person h3 .hot { color: var(--hot); }

.person .opener {
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: 16px;
  line-height: 1.4;
  color: var(--ink);
  letter-spacing: -0.005em;
}

.person .bio {
  font-family: var(--font-sans);
  font-size: 14px;
  line-height: 1.55;
  color: var(--ink-2);
}

.person .creds {
  display: flex;
  flex-wrap: wrap;
  gap: 4px 6px;
  padding-top: 14px;
  border-top: 1px solid var(--rule-soft);
}

.person .creds span {
  font-family: var(--font-mono);
  font-size: 9px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--hot);
  font-weight: 600;
  padding: 4px 8px;
  border: 1px solid var(--hot);
  border-radius: 999px;
}

/* ============================================================
   COMPETITIVE MATRIX
   ============================================================ */
.matrix-stage {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: 56px;
  margin-top: 64px;
  align-items: stretch;
  position: relative;
  z-index: 1;
}

.matrix-axes {
  position: relative;
  width: 100%;
  height: 460px;
  background: var(--field-cool);
  border-bottom: 2px solid var(--ink);
  border-left: 2px solid var(--ink);
  margin-top: 24px;
  margin-bottom: 48px;
  overflow: visible;
}

.matrix-x-label, .matrix-y-label {
  position: absolute;
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink);
  font-weight: 600;
}

.matrix-x-label.upstream { right: 12px; bottom: -32px; }
.matrix-x-label.downstream { left: 12px; bottom: -32px; }
.matrix-y-label.specific { left: -16px; top: 8px; transform: rotate(-90deg) translateX(-100%); transform-origin: 0 0; }
.matrix-y-label.broad { left: -16px; bottom: 8px; transform: rotate(-90deg); transform-origin: 0 100%; }

.dot {
  position: absolute;
  transform: translate(-50%, -50%);
  text-align: center;
}

.dot .marker {
  width: 14px; height: 14px;
  border-radius: 50%;
  background: var(--ink-3);
  margin: 0 auto;
}

.dot .name {
  font-family: var(--font-sans);
  font-weight: 600;
  font-size: 13px;
  color: var(--ink-3);
  margin-top: 6px;
  white-space: nowrap;
  text-transform: lowercase;
  letter-spacing: -0.01em;
}

.dot.featured .marker {
  width: 28px; height: 28px;
  background: var(--hot);
  box-shadow: 0 0 0 10px rgba(255, 45, 122, 0.18);
}

.dot.featured .name {
  color: var(--hot);
  font-size: 22px;
  font-weight: 700;
  letter-spacing: -0.025em;
}

.matrix-side { display: flex; flex-direction: column; }

.matrix-side .pt {
  border-top: 1px solid var(--ink);
  padding: 18px 0;
}
.matrix-side .pt:last-child { border-bottom: 1px solid var(--ink); }

.matrix-side .pt .h {
  font-family: var(--font-sans);
  font-weight: 600;
  font-size: 17px;
  line-height: 1.2;
  color: var(--ink);
  margin-bottom: 6px;
  letter-spacing: -0.01em;
}

.matrix-side .pt .h .hot { color: var(--hot); }

.matrix-side .pt .d {
  font-family: var(--font-sans);
  font-size: 13px;
  line-height: 1.5;
  color: var(--ink-2);
}

/* ============================================================
   BRAND CARDS
   ============================================================ */
.brands {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px;
  margin-top: 48px;
}

.brand-card {
  background: var(--field);
  border: 1px solid var(--ink);
  padding: 36px;
  display: flex;
  flex-direction: column;
  gap: 18px;
  transition: background 0.3s ease, transform 0.3s ease;
}

.brand-card:hover {
  background: var(--field-soft);
  transform: translateY(-3px);
}

.brand-card .tag-row {
  display: flex;
  gap: 8px;
  flex-wrap: wrap;
}

.brand-card .name {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 44px;
  line-height: 1;
  letter-spacing: -0.034em;
  color: var(--ink);
  text-transform: lowercase;
}

.brand-card .concept {
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: 16px;
  line-height: 1.45;
  color: var(--ink);
  letter-spacing: -0.005em;
  border-left: 3px solid var(--hot);
  padding-left: 16px;
}

.brand-card .concept .hot { color: var(--hot); font-weight: 600; }

.brand-card .body {
  font-family: var(--font-sans);
  font-size: 14px;
  line-height: 1.55;
  color: var(--ink-2);
}

.brand-card .cues {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
  padding-top: 18px;
  border-top: 1px solid var(--rule-soft);
}

.brand-card .cue .l {
  font-family: var(--font-mono);
  font-size: 9px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--hot);
  font-weight: 600;
  margin-bottom: 4px;
}

.brand-card .cue .v {
  font-family: var(--font-sans);
  font-size: 13px;
  font-weight: 600;
  line-height: 1.3;
  color: var(--ink);
}

/* ============================================================
   PIPELINE
   ============================================================ */
.timeline {
  margin-top: 56px;
  padding: 24px 0 0;
}

.timeline-axis {
  position: relative;
  height: 3px;
  background: var(--ink);
  margin: 80px 0 60px;
}

.timeline-marker {
  position: absolute;
  top: -10px;
  width: 22px; height: 22px;
  border-radius: 50%;
  background: var(--field);
  border: 3px solid var(--ink);
  transform: translateX(-50%);
}

.timeline-marker.now {
  background: var(--hot);
  border-color: var(--hot);
  box-shadow: 0 0 0 8px rgba(255, 45, 122, 0.18);
}

.timeline-when {
  position: absolute;
  top: -52px;
  transform: translateX(-50%);
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  font-weight: 600;
  color: var(--hot);
  white-space: nowrap;
}

.timeline-what {
  position: absolute;
  top: 28px;
  transform: translateX(-50%);
  text-align: center;
  width: 200px;
}

.timeline-what .h {
  font-family: var(--font-sans);
  font-weight: 600;
  font-size: 16px;
  line-height: 1.2;
  color: var(--ink);
  letter-spacing: -0.01em;
  margin-bottom: 6px;
}

.timeline-what .d {
  font-family: var(--font-sans);
  font-size: 12px;
  line-height: 1.5;
  color: var(--ink-2);
}

/* ============================================================
   FORMULATION DUO
   ============================================================ */
.duo {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  margin-top: 48px;
}

.duo-card {
  padding: 48px;
  display: flex;
  flex-direction: column;
  justify-content: end;
  gap: 14px;
  min-height: 320px;
}

.duo-card.a { background: var(--field-soft); }
.duo-card.b { background: var(--field-cool); }

.duo-card .l {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--hot);
  font-weight: 600;
}

.duo-card .n {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 36px;
  line-height: 1.0;
  letter-spacing: -0.028em;
  color: var(--ink);
  text-transform: lowercase;
}

.duo-card .d {
  font-family: var(--font-sans);
  font-size: 14px;
  line-height: 1.55;
  color: var(--ink-2);
  max-width: 36ch;
}

/* ============================================================
   IP TERM-SHEET
   ============================================================ */
.ip {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 56px;
  margin-top: 48px;
  align-items: start;
}

.ip-line {
  font-family: var(--font-sans);
  font-weight: 600;
  font-size: 32px;
  line-height: 1.18;
  color: var(--ink);
  letter-spacing: -0.024em;
  margin-bottom: 12px;
}

.ip-line .hot { color: var(--hot); font-weight: 700; }

.ip-detail {
  font-family: var(--font-sans);
  font-size: 14px;
  line-height: 1.55;
  color: var(--ink-2);
  margin-top: 24px;
  max-width: 44ch;
}

.tm-list {
  list-style: none;
  border-top: 1px solid var(--ink);
  padding-top: 24px;
}

.tm-list li {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 24px;
  color: var(--ink);
  margin-bottom: 14px;
  line-height: 1.2;
  letter-spacing: -0.024em;
  display: flex;
  align-items: baseline;
  gap: 12px;
  flex-wrap: wrap;
  text-transform: lowercase;
}

.tm-list li::before {
  content: '';
  width: 10px; height: 10px;
  background: var(--hot);
  border-radius: 50%;
  flex-shrink: 0;
  align-self: center;
}

.tm-list li span {
  font-family: var(--font-sans);
  font-weight: 400;
  font-size: 13px;
  color: var(--ink-3);
  letter-spacing: 0;
  text-transform: none;
}

/* ============================================================
   WHY-NOW signals
   ============================================================ */
.signals {
  margin-top: 24px;
  display: grid;
  gap: 0;
}

.signal-row {
  display: grid;
  grid-template-columns: 130px 1fr;
  gap: 20px;
  padding: 16px 0;
  border-top: 1px solid var(--ink);
  align-items: baseline;
}

.signal-row:last-child { border-bottom: 1px solid var(--ink); }

.signal-when {
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  font-weight: 600;
  color: var(--hot);
}

.signal-what {
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: 17px;
  line-height: 1.35;
  color: var(--ink);
  letter-spacing: -0.005em;
}

/* ============================================================
   ACCENT IMAGE
   ============================================================ */
.accent-image {
  width: 100%;
  aspect-ratio: 16 / 9;
  background: var(--ink);
  overflow: hidden;
  position: relative;
}

.accent-image img {
  width: 100%; height: 100%;
  object-fit: cover;
  filter: contrast(1.04);
}

.accent-image .label {
  position: absolute;
  bottom: 24px;
  left: 24px;
  display: flex;
  align-items: center;
  gap: 8px;
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--ink);
  background: var(--field);
  padding: 8px 14px;
  border-radius: 999px;
  font-weight: 600;
}

.accent-image .label::before {
  content: '';
  width: 8px; height: 8px;
  background: var(--hot);
  border-radius: 50%;
}

/* ============================================================
   BRIDGE — full hot pink
   ============================================================ */
.bridge-hero {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: clamp(56px, 6.4vw, 92px);
  line-height: 1.05;
  letter-spacing: -0.034em;
  color: var(--field);
  max-width: 22ch;
  text-transform: lowercase;
}

.bridge-hero .underline {
  background: var(--field);
  color: var(--hot);
  padding: 0 12px;
}

/* ============================================================
   INQUIRE / CTA
   ============================================================ */
.inquire-grid {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: 80px;
  margin-top: 48px;
  align-items: end;
}

.contact-card {
  background: var(--ink);
  color: var(--field);
  padding: 36px;
  display: grid;
  gap: 22px;
}

.contact-card .row .l {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--hot);
  margin-bottom: 6px;
  font-weight: 600;
}

.contact-card .row .n {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 24px;
  line-height: 1.2;
  letter-spacing: -0.022em;
  color: var(--field);
}

.contact-card .row .meta {
  font-family: var(--font-sans);
  font-size: 14px;
  color: rgba(255, 255, 255, 0.85);
  margin-top: 4px;
}

.contact-card .row .email {
  font-family: var(--font-mono);
  font-size: 14px;
  color: var(--hot);
  margin-top: 6px;
  font-weight: 500;
  display: inline-block;
}

.contact-card hr { border: none; border-top: 1px solid rgba(255, 255, 255, 0.22); }

/* ============================================================
   FOOTER
   ============================================================ */
.footer {
  background: var(--ink);
  color: var(--field);
  padding: 80px var(--gutter) 40px;
}

.footer-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 2fr 1fr 1fr;
  gap: 64px;
}

.footer h4 {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--hot);
  margin-bottom: 16px;
  font-weight: 600;
}

.footer-mark {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 56px;
  line-height: 1;
  letter-spacing: -0.038em;
  color: var(--field);
  margin-bottom: 18px;
  display: inline-block;
  text-transform: lowercase;
}

.footer .blurb {
  font-family: var(--font-sans);
  font-size: 14px;
  line-height: 1.55;
  color: rgba(255, 255, 255, 0.7);
  max-width: 36ch;
}

.footer ul { list-style: none; }
.footer ul li {
  font-family: var(--font-sans);
  font-size: 14px;
  line-height: 1.85;
  color: rgba(255, 255, 255, 0.85);
}

.footer .legal {
  margin-top: 56px;
  padding-top: 24px;
  border-top: 1px solid rgba(255, 255, 255, 0.18);
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.5);
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 16px;
}

/* ============================================================
   RESPONSIVE
   ============================================================ */
/* Mobile hamburger nav */
.nav-toggle { display: none; }
.nav-burger {
  display: none;
  cursor: pointer;
  font-family: var(--font-mono);
  font-size: 18px;
  font-weight: 600;
  color: var(--ink);
  padding: 8px 12px;
  user-select: none;
}

@media (max-width: 980px) {
  :root { --gutter: 24px; }
  section.s { padding: 64px var(--gutter) 56px; }
  section.s.compact { padding: 48px var(--gutter); }

  .nav-inner { padding: 14px var(--gutter); }
  .nav-mark .by { display: none; }
  .nav-links {
    position: fixed;
    inset: 64px 0 auto 0;
    background: var(--field);
    border-bottom: 1px solid var(--rule-soft);
    flex-direction: column;
    gap: 0;
    padding: 16px 0;
    transform: translateY(-100%);
    transition: transform 0.25s ease;
    pointer-events: none;
  }
  .nav-links a {
    padding: 14px var(--gutter);
    border-top: 1px solid var(--rule-soft);
  }
  .nav-toggle:checked ~ .nav-links {
    transform: translateY(0);
    pointer-events: auto;
  }
  .nav-burger { display: inline-flex; }

  .hero { grid-template-columns: 1fr; min-height: auto; }
  .hero-left { padding: 96px var(--gutter) 40px; gap: 18px; }
  .hero-right { min-height: 50vh; max-height: 480px; }
  .hero-mark { font-size: clamp(80px, 22vw, 140px) !important; }
  .hero-product-name { font-size: clamp(26px, 7vw, 40px) !important; }

  .split, .split.even, .split.reverse, .mech, .matrix-stage, .ip, .inquire-grid { grid-template-columns: 1fr; gap: 32px; }
  .steps, .brands, .people, .duo, .footer-inner, .two-voice-grid { grid-template-columns: 1fr; }
  .voice.alt { margin-left: 0; margin-top: -1px; }
  .step { padding: 24px; }
  .brand-card { padding: 24px; }
  .voice { padding: 28px; }
  .duo-card { padding: 32px; min-height: 240px; }
  .callout { padding: 24px; }
  .contact-card { padding: 28px; }

  .h-1 { font-size: clamp(36px, 9vw, 56px); }
  .h-2 { font-size: clamp(28px, 7vw, 40px); }

  .mech-figure { padding: 16px; min-height: 320px; }
  .mech-svg { max-height: 320px; }
  .mech { order: 0; }
  .mech-figure { order: -1; }

  .matrix-axes { height: 360px; }
  .timeline-axis { display: none; }

  .stat-num { font-size: clamp(120px, 30vw, 200px); }
  .stat-unit { font-size: 36px; }

  .hero-spec-row { gap: 20px; padding-top: 18px; }
  .hero-spec .v { font-size: 13px; }

  .footer { padding: 56px var(--gutter) 32px; }
  .footer-inner { gap: 40px; }
}